The chicken sandwich war explained. Popeyes’ beloved chicken sandwich helped give the chain a major boost. Restaurant Brands International, which owns Popeyes, Burger King and Tim Hortons, reported that sales at all Popeyes restaurants jumped about 42% to $1.3 billion in the last three months of 2019 compared to the same period a year before.
What is this sandwich?
The sandwich -— a buttermilk battered and breaded white meat filet, topped with pickles and a choice of mayo or a spicy Cajun spread and served on a toasted brioche bun — was billed as Popeyes’ “biggest product launch in the last 30 years.”
It all started in…
August 2019. Popeyes introduced its chicken sandwich and customers flocked to the restaurant chain. The sandwich sold out in less than 2 weeks. The brand said that the “extraordinary demand” took it by surprise.
Why is the Popeye’s chicken sandwich so popular?
People say is really good. But social media buzz and the debate on Twitter over who had the best sandwich (Chick-Fil-A or Popeyes) played a major role.
Fast food chains (Shake Shack, Wendy’s and McDonalds) got into the battle by creating their own crispy chicken sandwich.
Think. For decades, hamburgers have been American’s sandwich of choice on fast food menus. Now chicken sandwiches are stealing some of the spotlight. Last year, 4 billion chicken sandwich servings were ordered at U.S restaurants. Despite burgers are more popular, chicken sandwich orders were up 4% while burger orders stayed flat.
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